Specialist - External Communications

About AIQ:

AIQ is an Abu Dhabi based joint venture company between Presight and ADNOC, which focuses on developing artificial intelligence technologies. AIQ develops and commercializes AI products and applications for energy world. It aims in providing end-to-end solutions by using its data, cloud and talents to develop AI solutions that seek to reduce costs and generate revenue for its clients. AIQ embodies an innovative and entrepreneurial spirit that embraces challenges to push boundaries and seeks to welcome professionals to its team that share the desire to make meaningful and impactful contributions to its mission. Always on the cutting edge of technology, AIQ provides its talent all the opportunities to thrive and excel. Working at AIQ includes dealing with massive data sets, an AI infrastructure that is powered by the latest NVIDIA GPU cloud computing platform and access to limitless computing, storage and network resources.

About the role:

We are looking for a Specialist - Communications to support the development and execution of communication initiatives that enhance AIQ’s brand positioning and industry leadership. This role focuses on high-quality content writing (English only, Arabic is an advantage) and strategic social media execution to engage target audiences and amplify AIQ’s voice across digital platforms.

Key Accountabilities

Content Writing:

• Develop compelling and high-quality content across various formats, including blog posts, press releases, social media posts, newsletters, product descriptions, and executive communications.
• Craft engaging narratives that effectively communicate AIQ’s vision, mission, and strategic priorities to internal and external audiences.
• Ensure all content aligns with AIQ’s brand voice, tone, and messaging framework while maintaining the highest standard of quality and accuracy.
• Collaborate with internal stakeholders to gather insights and translate complex technical concepts into clear, persuasive messaging tailored to target audiences.
• Edit and proofread content to ensure consistency, clarity, and adherence to brand guidelines.
• English fluency is mandatory. Arabic proficiency is an advantage but not required.

Social Media Execution:

• Plan, create, and execute social media content strategies to grow AIQ’s online presence and engage key audiences.
• Manage and maintain AIQ’s social media channels, ensuring consistent messaging and timely updates.
• Develop platform-specific content tailored to LinkedIn, Twitter, Instagram, and other relevant platforms, leveraging industry trends and best practices.
• Monitor social media performance and community engagement, providing actionable insights and recommendations for optimization.
• Collaborate with cross-functional teams to amplify strategic campaigns and product launches through social media.
• Manage social media calendars, scheduling posts, and ensuring timely and coordinated execution

Campaign Support and Digital Content Management:

• Support integrated marketing and communication campaigns by creating content that drives engagement and amplifies brand visibility.
• Work closely with the Marketing team to ensure cohesive messaging and content strategy across all digital touchpoints.
• Contribute to website content management, ensuring accurate, relevant, and optimized messaging.
• Collaboration and Stakeholder Management:
• Collaborate with internal teams, including Marketing, Product, and HR, to align content and social media strategies with business objectives.
• Coordinate with external agencies and partners to enhance content quality and social media reach.

Performance Measurement and Reporting:

• Monitor and measure the performance of content and social media campaigns, tracking key performance indicators (KPIs) and providing insights for continuous improvement.
• Report on content engagement, social media analytics, and campaign effectiveness, adjusting strategies to maximize impact.

Key Interfaces

Internal:

• Senior Manager, Communications for strategy alignment and reporting.
• Marketing team for integrated campaign execution and brand messaging.
• Product teams for product-related content and social media initiatives.
• HR and Executive teams for internal communication content and employee engagement.

External:

• Social media agencies, digital marketing partners, and content vendors to enhance execution and amplification.

Knowledge and Experience

Qualifications and Experience:

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or a related field.
• 5+ years of experience in content writing and social media management, preferably within the technology or energy sectors.
• Proven track record of creating high-quality content and executing social media strategies that drive engagement and brand awareness.

Essential Knowledge and Skills:

• Exceptional English writing and editing skills with a strong attention to detail. Arabic proficiency is an advantage but not mandatory.
• Creative storyteller with the ability to simplify complex topics into clear, impactful messaging.
• Strong understanding of social media platforms, trends, and best practices, particularly for LinkedIn, Twitter, and Instagram.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and content management systems (CMS).
• Analytical mindset with experience in tracking and interpreting social media metrics and KPIs.
• Collaborative team player with excellent communication and interpersonal skills.